Privacy Policy

Effective Date: June 8, 2026. Mastaba Roofing is committed to protecting your privacy and being transparent about how we collect, use, and safeguard your personal information, including data we receive through SMS and phone communications.

1. Introduction

Mastaba Homes LLC, a New York limited liability company doing business as Mastaba Roofing ("we," "us," "our," or "Company"), operates the website mastabaroofing.com (the "Website") and provides residential and commercial roofing services across the Capital Region of New York. Our principal business address is 250 Chase Valley Rd, Broadalbin, NY 12025.

This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our Website, contact us by phone, submit a web form, exchange SMS messages with us, or use our roofing services. By accessing and using the Website or our services, you acknowledge that you have read, understood, and agree to this Privacy Policy.

2. Information We Collect

2.1 Information You Provide Directly

We collect information you voluntarily provide when you:

• Fill out our contact form or request a free roofing estimate
• Call our offices at (518) 312-3989
• Email us at mastabahomesllc@gmail.com
• Send or receive SMS text messages with us
• Provide feedback, reviews, or testimonials
• Schedule and complete a roofing project with us

The information we collect may include: your name, email address, phone number, mailing address, property address, type of roofing service you are interested in, photographs of your property that you share with us, and any other information you choose to include in your communications.

2.2 Information Collected Automatically

When you visit our Website, we automatically collect certain information about your interaction with the site:

• Log Data: IP address, browser type, referring and exit pages, operating system, device type, pages viewed, and the time and date of access
• Cookies: Small data files stored on your browser to remember preferences and track usage patterns
• Pixel Tags and Web Beacons: Transparent graphic images used to track Website activity and engagement
• Location Data: General geographic information derived from your IP address at the city or region level, not precise GPS coordinates

3. SMS Text Messaging and Mobile Information

This section describes how we handle mobile phone numbers and SMS text message data. It applies whenever you provide your phone number through our website forms, call our tracking numbers, or exchange SMS messages with us.

3.1 How We Use Your Mobile Information

When you opt in to receive SMS messages from us, we use your mobile phone number and message content solely to communicate with you about your roofing inquiry or project. This includes responding to quote requests, scheduling appointments, sending project status updates, providing arrival notifications, and following up after completion. We do not use your mobile information for any other purpose without your explicit consent.

3.2 Service Providers That Process SMS Data

We use CallRail as our SMS messaging platform. CallRail processes messages on our behalf as a service provider and is contractually required to protect your information and use it only to deliver the messaging service. CallRail's privacy practices are described at callrail.com/privacy. The service-provider relationship with CallRail is not "sharing" your information for their marketing or promotional purposes.

3.3 Opt-In and Opt-Out

Opt-in to SMS messaging is voluntary and is captured through an unchecked checkbox on our website forms. Consent to receive SMS messages is not a condition of purchasing any product or service from us. You can opt out at any time by replying STOP, END, CANCEL, UNSUBSCRIBE, or QUIT to any message from us, or by emailing mastabahomesllc@gmail.com with "STOP SMS" in the subject line. Full details are provided in our SMS Terms.

3.4 Retention of SMS Data

We retain SMS conversation history for as long as needed to deliver service related to your project, plus a reasonable period to handle warranty claims, disputes, and legal record-keeping (typically 2 years after project completion). You may request earlier deletion by contacting us at the address in Section 10. Some records may be retained longer where required by law.

4. Third-Party Services and Analytics

4.1 Google Analytics and Google Tag Manager

We use Google Analytics and Google Tag Manager to understand how visitors use our Website. Google may use this data per its own privacy practices. You can opt out by installing the Google Analytics Opt-out Browser Add-on. See Google's Privacy Policy for details.

4.2 CallRail Call and Message Tracking

We use CallRail to track phone calls and SMS messages routed through the tracking numbers on our Website. CallRail records call data such as caller phone number, call duration, recording (where legally permitted), and message content for the purpose of measuring marketing performance and improving customer service. Call tracking and message data is subject to CallRail's privacy practices at callrail.com/privacy. By calling or messaging numbers listed on our Website, you consent to call tracking, message logging, and recording where legally permitted.

5. How We Use Your Information

We use the information we collect for the following purposes only:

• Service delivery: Processing roofing estimates, scheduling consultations, and providing customer service
• Communications: Responding to your inquiries, sending confirmations, scheduling appointments, status updates, and follow-ups by phone, email, or SMS where consented
• Website improvement: Analyzing Website performance, user behavior, and identifying areas for optimization
• Legal compliance: Complying with legal obligations and responding to lawful requests
• Fraud prevention: Preventing fraudulent activity and protecting Website security

We do not engage in mass marketing or lead-list buying. We do not transfer or sell personal information to data brokers.

6. Cookies and Tracking Technologies

Our Website uses cookies to store preferences, track usage, and remember information between visits. You can control cookie settings through your browser. Most browsers let you accept or reject cookies, delete cookies, or receive a notification when a website attempts to set a cookie. Disabling cookies may affect Website functionality.

7. Data Security

We implement reasonable technical, administrative, and physical safeguards to protect your personal information from unauthorized access, alteration, disclosure, or destruction. Our Website uses SSL encryption to protect data transmitted between your browser and our servers. No method of transmission over the internet or electronic storage is completely secure, so we cannot guarantee absolute security.

8. How Long We Retain Your Information

We retain personal information only as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required by law:

• Contact and inquiry information: Up to 3 years after last contact, or until you request deletion
• SMS conversation history: Up to 2 years after project completion (see Section 3.4)
• Website activity data: Up to 14 months in Google Analytics
• Call records: Per CallRail's retention policy (typically 12 months)
• Customer and project records: 7 years for tax, warranty, and legal record-keeping

You may request deletion of your information at any time by contacting us using the information in Section 10.

9. Data Sharing and Disclosure

We do not sell, rent, or trade your personal information to third parties. We share information only in the following limited circumstances:

• Service providers: With vendors who help us operate the Website and deliver our services (including CallRail for messaging and Google for analytics), under written confidentiality agreements limiting their use of the information to the services we contract for
• Legal requirements: When required by law, subpoena, court order, or other valid government request
• Business transfer: In the event of a merger, acquisition, or sale of business assets, where the recipient agrees to honor this Privacy Policy
• Explicit consent: When you have given clear, specific consent to share with a named third party

10. Your Rights and Choices

10.1 Email Communications

You can opt out of any non-essential email by clicking "Unsubscribe" in any email we send, or by contacting us directly. Transactional emails about estimates, appointments, or active customer service will continue regardless of your marketing preferences.

10.2 SMS Communications

You can opt out of SMS at any time by replying STOP, END, CANCEL, UNSUBSCRIBE, or QUIT to any message from us, or by emailing mastabahomesllc@gmail.com with "STOP SMS" in the subject. See our SMS Terms for full details.

10.3 Cookies and Tracking

You can control cookies through your browser settings and opt out of Google Analytics as described in Section 4.1. You may enable "Do Not Track" signals in your browser, though our Website may not respond to all DNT signals.

10.4 California Privacy Rights (CCPA / CPRA)

California residents have specific rights under the California Consumer Privacy Act and the California Privacy Rights Act:

• Right to know what personal information we collect, use, and share
• Right to delete personal information we have collected (with limited legal exceptions)
• Right to correct inaccurate personal information
• Right to opt out of the sale or sharing of personal information (we do not sell personal information)
• Right to limit use of sensitive information
• Right to non-discrimination for exercising any CCPA right

To exercise your CCPA rights, email us at mastabahomesllc@gmail.com with "CCPA Request" in the subject line. We will verify your identity and respond within 45 days.

10.5 Other State Privacy Laws

Similar privacy rights may apply in other states including Virginia, Colorado, Connecticut, Utah, Texas, Oregon, Montana, and others. We honor all applicable state privacy laws and provide equivalent rights to residents of those states upon request.

11. Contact Information

If you have questions about this Privacy Policy, wish to exercise your rights, or have concerns about our privacy practices, please contact us:

We respond to all privacy inquiries within 10 business days.

12. Updates to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. We will post the updated Privacy Policy on our Website with a new "Effective Date." For material changes, we will provide notice on our Website. Your continued use of our Website or services after any changes constitutes your acceptance of the updated Privacy Policy.

13. Children's Privacy

Our Website and services are not directed to children under 13 years old, and we do not knowingly collect personal information from children. If we discover that a child has provided us with personal information, we will delete it promptly. If you believe a child has provided us with information, please contact us immediately at mastabahomesllc@gmail.com.